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Our
Story
Euphoria Era:
An emerging brand created in Switzerland designed to help the new generation take care of themselves, their loved ones and our earth to truly “feel euphoric in this era”
Bringing positivity and joy into the world is our main goal. Through our designs we depict different mental challenges that the next generation faces.
Why?
PSMU (passive social media use) constitutes higher levels of interest loss, concentration problems, fatigue, loneliness and much more. All of this combined is creating a generation of unmotivated and sad people.
The rise in depression rates across the globe is at an all time high. Evidence has made it abundantly clear that there is one main reason for this meteoric increase. Social Media.
Our Goal is to change this.
Motivate people to go out and reach their full potential. Feel amazing day in and day out.
When the slightest feeling of boredom arises, people naturally grab their phone, open social media and start scrolling away. This may not seem like a problem on the surface but it constitutes many problems of today's generation.
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Obesity is also on the rise and links closely with the depression rates all around the globe.
The more people sit around scrolling, the less they are going outside and living a healthy fulfilling life.
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